Work's continuing on developing concepts for our ident/E-Stings/whatever I should actually be calling them. I have a presentation tommorrow on my concepts which would be fine if... I had all of the concepts.
I'm quite sure the minimum is 3 ideas and so far I only have two, which I'll run over after a brief whingefest about how I keep coming up with ideas - it's not that I can't think of things, it's that I'm extremely picky about concepts and 98% of what I come up with is absolute rubbish. I just feel like there's this slight, slight little chance of me coming up with something halfway workable but I have to wade through all these random very dull ideas I've just pulled out of nowhere in desperation. So it really takes me a while to decide on things like this... I'll get there eventually. Brief enough of a whinge? Good stuff.
Moving swiftly on, my first concept.
It sort of popped out of a very unimaginative idea (packed with unimaginative messages of course) where there would be a dusty TV, something would happen, E4 logo pops up, suddenly the TV is dusted off and becomes funky or whatever. Dull? You bet'cha. But it sort of evolved into what I think would be a mildly decent idea with dust bunnies (yeah, those lumps of dust, but they would be cutout into little bunny shapes and it would all be very cute and that) which carry out an E4 logo and start praying to it or something. I was originally going to have them do a little Indian dance around it but I thought it might be a tad offensive. People can be sensitive about their culture after all... another variation would be where they'd put the E4 logo down and admire it a bit, then someone would pass the camera with a hoover in the background behind them, causing them to flee and leave the E4 behind. I thought perhaps this way I could make something a bit cute and pleasant to watch without being overtly obvious about the E4 thing (if you look back a post, I complained profusely about having logos shoved down my throat!).
The second idea I had which is probably my current favourite would be one of those clips where you think something is going to happen, and you anticipate it, but nothing ever does. There was one advert in particular I can remember where there was a cup in a gutter. Nothing happened, but at the end it said something like 'See? You will watch anything'. I've tried to find it again but because I don't actually know what it was there for it's been difficult. If anyone knows where to find this one, please let me know, because I'd like to take another look at it! But I find clips that use this sort of anti-climactic approach to be effective partially because of their contrast with everything else you see (because seriously, who wants television to be clogged with clips in which nothing happens?) and they're also bizarrely humourous. I don't even know what makes them funny, they just invert expectations so nonchalantly I can't help but love them.
So before I waffle on for even longer, the idea was to have an old lady standing under some apple trees - the apples, however, are E4 logos - and she's got her walking stick and she's trying to prod a particular E4 logo out of the tree. Occassionally other E4 logos just plop down from the other trees of their own accord, but she ignores them and just keeps happily prodding away at this same E4 logo. While I was considering having some other odd things fall out of the trees over the 10 seconds, the basic idea is that nothing happens. I'm oddly attached to this idea for some reason.
I'm going to have to come up with more concepts; I might try for a more abstracted third idea so that I'm getting a good balance of concepts, but I'll see. Priority is my presentation, though, everything else can wait until I've done that. Speak of the devil, I'll get back to my work on that right now.
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